Friday, July 3, 2009

Sprucing up your Online Shop - Part 1

From Handmade News

During my almost 3-1/2 years of selling on Etsy and also as a founding member of one of the original street teams, there have been many questions on the forums (or is it fora?) on how to make shops better and increase sales. In this series of columns, we'll take a look at some of these concerns and some possible solutions!

Your shop banner and avatar are the entryway into your shop and you have a few mere seconds to either catch someone's interest or have them click away, so make them professional looking and unique. Your avatar and banner are your personal calling card so make them pop and draw those buyers in! Think of some successful boutiques and shops and their entryways and facades to get an idea. In this highly competitive online marketplace, you need to toot your own horn. There are many talented graphic designers on both Etsy and Artfire who can help you design an avatar and banner if you need help.

Make sure you have your geographic location filled in. If you're worried about disclosing too much information, at least put a state and possibly a city close to you (if you're International, put your country). Many, many buyers will click away from your shop if your location is blank. People have different reasons for wanting to see a seller's location, such as to either support local artists or to judge how long an item might take to reach them after it's been shipped.

Are your sections options being used and are they clear? Personally, I usually have about 350 items in my shop and if I didn't use my sections, it would be a lot to wade through! Make it easy for your customers to zone in and target items they would have a high level of interest in. Maybe they'll click on your other categories if they're well worded.

Is your profile filled in to give potential buyers an idea of who you are as an artist and person? I'm usually disappointed when I click on profile and find it blank. While you don't have to write a novel, some info on who you are and also showing some humor can help. I love knowing who I'm buying from and their passion for their art! Keep it upbeat and proofread and proofread again so there are no spelling or grammatical errors.

Next time we'll look at some more tips for sprucing up your shop. Until then, keep creating and I'll keep a warm kiln!

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